FOIND logo with soft blue gradient

BEHIND FOIND

“I used to hide my bare nails. Now, I love them.”

Jin,
Founder
Black and white portrait of the FOIND founder
Polaroid-style photo collage from Tokyo and Seoul pop-up stores, with a sold-out note

It started from my own bare nails.

For almost ten years, I never took a break from gel nails. Having bare nails made me feel incomplete. But eventually, the constant salon visits caught up with me, leaving my nails incredibly thin and fragile.

Working as a merchandiser at Olive Young, I was surrounded by beauty products every day. Surprisingly, I still couldn't find a nail treatment I actually enjoyed using. Traditional hardeners felt thick and suffocating like heavy polish. On the other hand, light serums absorbed right away but offered no lasting protection.

I realized I had to make the exact product I was looking for. I wanted something gentle enough for my family and comfortable enough for daily wear. After countless tests to perfect the ingredients and texture, FOIND's very first product was born: the Vegan Nail Hardener.

My goal with FOIND is simple: to make at-home nail care easy and comfortable, so everyone can feel confident in their own bare nails!

THE FOIND JOURNEY

Built With You

200+

Voices that shaped
our development

5,854

Early supporters
who joined our journey

10,000+

People we’ve met in person
Seoul · Tokyo pop-ups

COVER VS. DELIVER

FOIND cares, never just covers

Others
FOIND
Focus
Surface-focused coating
Liposome-powered care beyond the surface
Texture
Thick, clump-prone
Water-light, non-clumping
Finish
Polish-like, heavy coat
0.01mm ultra-thin layer
Scent
Strong odor
Reduced-odor formula
Routine
Remove before reapplying
Layer every 2–3 days without removal
Ingredients
Conventional hardener formula
Vegan, low-irritation formula

HOME NAIL TREATMENT

Complete Your At-Home Nail Care Routine

We started by solving one problem: weak, damaged bare nails. Then we built the entire routine around them, from prep and shaping to treatment and reset.

FOIND blue cuticle oil bottle and cuticle nipper

Daily Routine

Moisturize with Cuticle Oil and trim hangnails with the Nipper.

FOIND clear and tinted nail hardener bottles

Every 2-3 days

Layer the Nail Hardener over your previous coat for continuous care.

FOIND remover, cuticle oil, hardener and glass file lineup

Every 2 weeks

Clean cuticles, shape nails, and reset with a fresh coat of Hardener.

Shop the Routine

THREE PRINCIPLES

What FOIND promises

Clear standards. Comfortable care. Honest expectations.

Two women sitting on a sofa trying FOIND nail care products

A routine you can keep

Lightweight textures, reduced odor, and easy application designed for repeated use at home.

Proven Performance

Backed by certifications, instrumental testing, and documented evaluations.

A verified low-irritation standard

Every formula passes irritation testing before launch.